A little about me
oh, and some things that i’m inspired by
Background
I’m a current senior at the University of Oregon’s School of Journalism and Communication with a major in Advertising.
I’ve lived in Portland my whole life. I love this city. The food, the people, the energy, the nature, the passion, the weirdness, all of it.
Currently, I’m an advertising student at the University of Oregon, minoring in Business Administration.
My name is Asher Clark. (he/him/his)
My Creative Projects
The Direction
Coca-Cola Planet over Plastic Campaign
This campaign was an in-class assignment where our goal was to make an impact on our future on this planet by reshaping a company’s mission to be more green and sustainable.
My team and I chose to work on Coca-Cola. The Coca-Cola company is the largest contributor to plastic waste globally, selling over one hundred billion single-use plastic bottles annually.
Design Choices
The Decision
We plan on introducing a new biodegradable product, made entirely of microorganisms, to Coca-Cola with the tagline “Planet over Plastic”. The decomposition process of this material takes less than a year, whereas the plastic used in traditional plastic bottles can take up to 500 years.
With this campaign, an ‘earthy’ color scheme will be used for the new branch of bottles instead of the traditional Coca-Cola red.
The Product
The Execution
Socials
