Warby Parker x National Geographic
See the Wild Save the Wild
What if a pair of glasses could change more than how you see? See the Wild, Save the Wild turns endangered animals into wearable perspectives, making conservation something you can see through.
Project Overview
What if seeing the world through an animal’s eyes made it harder to look away? See the Wild, Save the Wild turns endangered species into custom eyewear, using design to make conservation feel personal.
- Audience
- Young, design-conscious consumers who care about what they wear and what it stands for.
- Focus
- Turning perspective into empathy.
- Context
- Advertising Course Project
02 / Strategic Thinking
Problem → Insight → Idea
The Challenge
People know endangered animals are disappearing, but distance makes the problem easy to care about, and just as easy to forget.
The Insight
People care more deeply about what they can see themselves in.
The Idea
See the Wild, Save the Wild. Let people see through their eyes, and give them a reason to care what happens next.
Campaign Manifesto
For a moment, imagine seeing Antarctica through the eyes of a Macaroni Penguin.
The ice beneath you isn’t just ice. It’s the ground your whole life is built on.
And it’s melting.
See the Wild, Save the Wild turns endangered species into eyewear inspired by their perspective, inviting people to see through their eyes before asking them to care.
Because it’s harder to ignore a disappearing world when you can finally put yourself in their shoes, or I mean flippers.
03 / Campaign System
The Work
See the Wild, Save the Wild uses design to bring people closer to endangered species by asking them to see the world through their eyes.
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