A little about me
and some things that i’m inspired by
Background
I’m a current senior at the University of Oregon’s School of Journalism and Communication with a major in Advertising.
Currently, I’m an advertising student at the University of Oregon, minoring in Business Administration.
My name is Asher Clark. (he/him/his)
My process usually starts with noticing something small or kind of weird, then pulling on that thread until it becomes a conceptual idea that I can begin to work off of.
I like looking for simple connections that most people overlook and pushing them just barely far enough that they become interesting. A lot of my concepts come from asking, usually my roommates, really dumb “what if” questions, and seeing where they go.
My Creative Projects
The Direction
Coca-Cola “Planet over Plastic “
This campaign was an in-class assignment where our goal was to make an impact on our future on this planet by reshaping a company’s mission to be more green and sustainable.
My team and I chose to work on Coca-Cola. The Coca-Cola company is the largest contributor to plastic waste globally, selling over one hundred billion single-use plastic bottles annually.
Design Choices
The Decision
We plan on introducing a new biodegradable product, made entirely of microorganisms, to Coca-Cola with the tagline “Planet over Plastic”. The decomposition process of this material takes less than a year, whereas the plastic used in traditional plastic bottles can take up to 500 years.
With this campaign, an ‘earthy’ color scheme will be used for the new branch of bottles instead of the traditional Coca-Cola red.
The Product
Warby Parker “see the wild save the wild”
The Execution
Socials
The Direction
We wanted to connect what Warby Parker does, help people see better, with National Geographic’s mission of protecting wildlife. The idea is that when people actually see the unmatched beauty of the natural world, they’re more likely to care about protecting it. This led to a concept that uses vision as a metaphor for awareness.
The Decision
We created a limited-edition glasses collaboration where part of each purchase helps support wildlife conservation through National Geographic. The campaign line “See the Wild. Save the Wild.” ties the product directly to that impact. Buying the glasses helps you see better, while also helping protect the world you’re looking at. We wanted each frame to uniquely and embody an endangered animal, while also standing as a fashion accesory that shows people that this is what you stand for.
The Execution
